Special methods are needed to improve the local findability of a company through SEO. These techniques are more specific than when it comes to regular search engine optimization. To make management and application easier, you can use tools and services specifically designed for local SEO.
Local SEO is interesting for organizations with a local focus or one or more physical addresses. In fact, almost every organization can benefit from local SEO in one way or another. Even as an organization with a national focus, you can have a strategy to become more visible in the local results. The extent to which local SEO has a chance depends entirely on your market and the search behavior of potential customers.
Local SEO is very interesting for companies because there are constant searches from different locations. This is due to the strong growth in the number of mobile device users. Google always wants to show the best result for the user, so location has taken on an increasingly prominent role.