Email marketing is a form of direct marketing, content marketing and internet marketing. You use a mailing list with interested parties who have registered themselves and who would like to hear from you.
You regularly (preferably monthly or weekly) send these people an e-mail with information about your company or your field. You tell them about promotions and offers, new products, new developments or other interesting information that has to do with your industry.
E-mail marketing is a form of direct marketing in which you approach (potential) customers directly by means of an e-mail. The purpose of this is to acquire new customers, to convince existing customers and also works well as a means for relationship management.
The time when you can entice a consumer to purchase with a simple newsletter is unfortunately over. Nowadays you only count if you are super relevant for your (potential) customer. A message in a newsletter, for example, must therefore fully match the need. Can’t get this done? Then the reader will not take action and he or she may not even want to remain a member any longer.